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Flexible Influencer Sourcing For Gifted Campaigns
Why BabaSocial Source
The Best Start To Your Campaign
Introducing BabaSocial Source, more than a database or a search tool. It's a handpicked sourcing service for parent & baby brands that manage gifted campaigns.
As a leading influencer marketing agency in this space, we focus solely on parenting creators from pregnancy to early years, so we know what drives engagement, trust, and sales for your brand.
Gemma Nicholls / Founder & Commercial Director
Trusted By
How It Works
1
Tell us the criteria for your gifted campaign: The Number of creators you need, content type, platform & how old children need to be.
2
We get to work finding your creators. Whether you need 5, 10 or 15 creators, we know it's nice to have backups, so we supply 50% extra options, so if you choose 10, you get 15.
3
Receive your creators & our best practice guide in 3 working days. The guide includes a step-by-step process for your collaborations, troubleshooting & email templates.
Our Content
Content FAQs
Will the creators follow a brief?
Yes. Creators will expect a brief which will help them create content
Can I reuse the content?
You can reuse the content organically, this means anywhere on your platforms that is not receiving paid amplification.
Will they invite us as a collaborator on Instagram?
Yes, you would add this as a key point in the brief you supply.
Will the creators share insights?
Yes. We recommend they supply insights once the post has been live for a minimum of 7 days.
How Does It Compare
BabaSocial Source
Other Sourcing Platforms
Parenting Niche Experts
creator sourcing service dedicated to the parent & baby
Handpicked Creators
Creators are handpicked never outsourced or selected by bots/AI
pre-screened
Creators have the optimal audience for parent & baby BRANDS
Backup Options
Provision of 50% additional creators to ensure delivery
Pre-agreed creator terms
Noncompete for 1 month
Content in 30 days
Why A Gifted Campaign
RELATIONSHIPS
A gifted influencer who genuinely loves your product may become a long-term ambassador.
GENUINE
Influencer gifting feels natural, unscripted, and more relatable, leading to stronger audience trust.
ACCESSIBLE
Creators sized 10K-250K followers have higher engagement rates and often welcome gifting more.
Have questions?
We have answers!
Can we chat through my campaign?
Absolutely! Feel free to contact hello@babasocial.com and a member of the team will get in touch
Can I recruit creators from different countries?
We can recruit creators from UK, USA and Australia, however you would need separate campaigns for different territories.
What if I have already worked with a creator you provide?
If this happens please let us know and we will replace this creator
What usage do I get?
You will at a minimum have 12m organic usage, you can however upgrade to paid usage when creating your campaign
How does billing work?
This is a PAYG service that will be chargeable at ordering
Different BabaSocial Services
Strategy Creation
Find Creators
Agree Terms
Organic Usage
*Paid Ads Usage
Custom Briefs
Onboarding
Content Tracking
Onboarding
Content Tracking
Reporting
On Going Development
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